ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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A concise version of the best-selling Principles esssntials Marketing by Brassington and Pettitt. A robust Companion Website at www. This book is also available with MyMarketingLab as a separate purchasedeveloped to help you get a better grade: MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade:.
It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Discussion questions encouraging debate and further research. You can even integrate your own material if you wish. Pearson offers special pricing when you choose to package your text with other student resources.
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If your lecturer is epttitt the MyLab and you would like to purchase the product You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Learn marketing your way with self-assessment questions that will identify your strengths, with feedback and a recommended study plan to help you focus on marketting to improve.
Distinctive features Written in a lively style with great design, Essentials of Marketing features the following: Civil and Environmental Engineering: To find out who your Pearson representative is, visit www.
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These are the steps you need to take: We don’t recognize your login or password. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. To ensure uninterrupted service, you should renew your access for this site soon. This book is also available with MyMarketingLab. The account you used to log in on the previous website does not contain IRC access. Written in a lively style with great design, Essentials of Marketing features the following:.
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